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ESP Leisure Introduces Elite Engage

  • March 8, 2018

Do you want to GROW YOUR BOTTOM LINE? If so read on, if you are REALLY interested ACT NOW, as we only have limited dates now until JUNE! Introduction ESP Leisure are delighted to announce the release of our latest Elite software module "Elite Engage", this is a major step forward in how clubs can communicate with their customers and drive potential revenue streams. We believe this a real MUST HAVE for every site serious about growing the bottom line. What is Elite Engage? Elite Engage is the Elite module that contains our latest multi-platform functionality and works by generating automatic responses based on pre-set preferences. These responses are based around the customer journey and their activity. This will work in conjunction with our latest offering of Elite V6 and Elite Live software, both of which are a prerequisite for upgrading to the "Elite Engage" module. Why have we developed Elite Engage? The new GDPR guidelines, coming into effect in May 2018, require customers to be able to manage their own marketing preferences. This includes having the opportunity to opt in and out of communications, along with being given the right to be forgotten after a period of inactivity. The "Elite Engage"module has been developed with GDPR in mind to provide you the ability to create a relationship and establish a method of communicating, whilst at the same time helping you to comply with the regulations. What can Elite Engage do you for you? Our aim is to provide you…

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Have you been attending ESP’s monthly ‘Surgery’??

  • February 27, 2018

If not, here's why you should! ESP's surgeries started in 2011 and have continued with great success throughout the years. The aim of our surgeries is to provide you, our valued customer, with ongoing system knowledge to assist in the running of your club. Whether large or small, public or private, new to ESP or a veteran, the surgery series will cover a number of solution topics to support and maximise Elite in your club! ESP's aim is to provide our customers with free webinar training sessions to assist on the various elements of the Elite solution. The idea of the surgery is to provide you with industry knowledge: enabling you to maximise the use of Elite and assist in the ease of running your club. These sessions are conducted via an online webinar by one of our experienced trainers and are attended widely by customers from all sectors and industries. Look out for our next session, displayed monthly on our website. Spaces fill up fast, so take advantage of this free training and let your staff gain the tips provided to speed up or even eliminate those administrative tasks. "Many of the Management Team at Gainsborough Golf Club have attended the excellent ESP surgeries. These have been a welcome addition to the ESP training programmes and we have all benefitted!" Ben Hatch- General Manager Gainsborough Golf Club  

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What is GDPR?

  • February 5, 2018

GDPR, The General Data Protection Regulation is the legal framework for the protection of personal data. This officially comes into effect on 25th May 2018. This replaces the existing Data Protection Act 1998. This includes the previous guidelines set out which were part of the Data Protection Act, but goes much further looking at raising the level of security, control and validation in place for handling data. As more and more activities take place online using personal data, the regulation looks at how this data is managed throughout its life cycle. Regardless of how large or small your company is GDPR will affect you. Companies from May must be able to display that they are complying with the new regulation. The UK's decision to leave the EU will not affect the requirement for companies in the UK to comply with GDPR.   What is ESP doing to support the GDPR regulation? Development work has already commenced in making amendments to the Elite and Elite Live software Our Elite Live communications development will include functionality to address the customers right to be forgotten We will be creating the ability for users to manage their own communication preferences online via Elite Live communications We will be releasing new versions of the software to assist our customers in meeting the GDPR requirements We will provide timely updates of progress made to our customers It is advised that any customers running AML or earlier versions of our software for online bookings should contact their…

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Merry Christmas and prosperous New Year

  • December 19, 2017

Wishing you all a very Merry Christmas and prosperous New Year On behalf of everybody at ESP Leisure we would like to take this opportunity to thank you for your continued custom in 2017. Detailed below for your information are our office and support opening hours over the Festive Period. Friday 22nd December - 9.00am - 5.30pm Monday 25th December CLOSED Tuesday 26th December CLOSED Wednesday 27th December - 9.00am - 5.30pm Thursday 28th December - 9.00am - 5.30pm Friday 29th December - 9.00am - 5.30pm Monday 1st January CLOSED Tuesday 2nd January - 9.00am - 5.30pm Throughout the festive period our Emergency Out of Hours Support will be available inline with your service agreement. Looking forward to working with you in 2018 and beyond. From all the team.

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Frilford Health Golf Club Chooses ESP Leisure’s Elite Management System

  • December 15, 2017

ESP Leisure are delighted to announce the installation of their Elite software solution at Frilford Health Golf Club. Located to the South of Oxford on 500 acres of glorious undulating Heathland the location offers three championship golf courses to choose from, that provides golfers the opportunity to enjoy a real true test of golf in a picturesque environment. The Elite software provides the club a system that is set up to fully take into the account the needs of the business, offering end users the control and functionality required.

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ESP Leisure Strengthen CMAE Partnership

  • October 24, 2017

After just 2 years as an official supplier to the CMAE, ESP Leisure have decided to strengthen our relationship and become an official corporate partner of the association, dedicated to supporting clubs and club managers. If you don't know who the Club Managers Association of Europe are; they are a not for profit association with members from the professional club managers arena, based in sport, health and fitness, leisure, city and dining. The association work tirelessly to deliver support to its members, increasing knowledge, skill and education, whilst providing events and employment opportunities. Lee Turner-Jefferies, Sales Director of ESP Leisure comments "Our partnership with the CMAE has flourished over these first 2 years and our commitment to supporting them in their endeavours, is key to building a long-term corporate partnership. Our solutions are already providing a number of CMAE managers with the tools to manage their clubs more efficiently and effectively and we look forward to supporting the CMAE and their members for many years to come." Marc Newey,CMAE President 2015-2017 and CEO Roehampton Club, said "ESP Leisure has been a very supportive official supplier to CMAE for the past 2 years and we are very pleased they are upgrading to become a Corporate Partner. They offer the latest software technology and tools for a wide variety of club management needs. Roehampton Club has used ESP for five years now. CMAE only forges partnerships with companies that directly benefit Club Managers across Europe and ESP Leisure fits the bill…

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ESP Surgery – Group Bookings and Day Accounts

  • September 15, 2017

Welcome to the ESP Surgery!! The aim of the surgery is to provide you, our customer, with ongoing system knowledge to assist in the running of your club. Whether you are a small or large club, public or private, new to ESP or a veteran, the surgery series covers a number of solution topics to help you maximise Elite. There will be a number of sessions within the series, but the first is focused on Group Bookings and Day Accounts. Key topics to be covered are: The session will be conducted via an online webinar by one of our experienced trainers. Simply click the button below to register, you will receive a meeting invite with the webinar details, dial in on the day and from the comfort of your office increase your system knowledge. The first session will be on Tuesday 17th October at 11am, so don't miss out!!

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Gaudet Luce Q & A

  • September 4, 2017

Gaudet Luce Golf and Leisure Complex - A quick Q & A Introducing Gaudet Luce Golf and Leisure Complex. Voted Worcestershire's Number 1 golf club by Golfshake, Gaudet Luce offers golf for all levels, from growing formats like Footgolf right through to 36 hole courses, driving range and putting green. They also have an award-winning chef and offer great relaxing facilities for casual members through to weddings and functions.     "ESP has been a huge benefit to us over the past 5 years, giving us key data that has allowed us to implement many changes to our operation, giving great added value to our members and visitors across the site. Resulting in a 25% increase in turnover." Alec Fernihough, Director     How long have you been using ESP? Gaudet Luce have been using ESP Elite for over 5 years now, following great feedback from other users like Burhill Golf, in 2011. What are the key benefits of using ESP? The key benefits to the club are: The breadth of the solution, providing controls over various areas of the business The excellent auditing functionality and reporting The ease of use for regular operational and temporary staff What benefits, if any, do ESP provide your members? Our members benefit from the breadth of ESP as well, with one account giving them online Tee Time booking access, levy discounts in the bar and shop and the ability to move across any of our membership options, both traditional and flexible. "Without the…

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Home of the Ryder Cup, now home for ESP Leisure

  • July 19, 2017

Verulam Golf Club, situated in the historic city of St Albans, is affectionately known as "The Home of the Ryder Cup". The James Braid designed course offers 72 challenging holes that first opened in 1905. Known as "The Home of the Ryder Cup", because this is the first club that Samuel Ryder himself joined, in 1909. In poor health, Samuel took up golf to get some exercise and fresh air to help aide his recovery, but was un-enthused at the prospect of playing golf. His thought process soon changed when he got a golf club in his hands and quickly fell in love with the game....... The Ryder Cup story was born!! As a prestigious club, with a huge history that helped pave the way for team golf events around the world, Verulam had struggled in recent years to attract members and retain them. With this in mind, the club made the decision to bring in some experience to help steer the club in the right direction, by way of new general manager, Paul Keen. Paul, has already spent time at a number of other clubs in the region, including Luton Hoo, Woburn and Harleyford. His experience in small private members clubs, right through to resort style proprietary businesses has provided Paul with a lot of industry knowledge and best practices. His put them in place at Verulam. Paul's three main focuses were improving membership management, food & beverage and functions. Firstly, membership management. The only way for Paul…

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CRM – What does it mean for clubs?

  • April 5, 2017

So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean? For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends on your business, your goals and your customers. CRM is typically a technology solution that helps you deliver strategies to manage sales for new business and prospecting as well as manage existing business relationships and customers. In the club world, whether golf or city, public or private, CRM is vital in the battle for retention and growing your new business opportunities. So, if you don't have a CRM system or are thinking of implementing one, speed is of the essence, as you can be sure your competitors are already using or considering it!! I know purchasing or buying software licences can be a daunting process, especially if you are not that tech savvy, but it is an absolute must to manage your business. The blue-chip organisations use systems like salesforce, but I think that would be like using a sledge hammer to knock in a nail for clubs (multisite and very large operators aside). There are many smaller providers that work for clubs, but if you really want to do CRM right, it must integrate with your club management system. CRM is about knowing your customers and members inside and out, and the only way to do that…

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